Coffee Culture and Traditions

Jericó, a town nestled behind the natural fortifications of its surrounding mountains, was destined to be a place of cultural and economic significance. When the founders chose this location, they envisioned it as the heart of a new society, and it was here that the story of Colombian coffee began to take root.

Following Colombia’s independence, a diverse group of settlers—including Basque, Jewish, Moorish, Spanish, and Indigenous peoples—came together to build a new future. With a shared commitment to sustainability and progress, they embarked on a colonisation project that would shape the region for generations.

At the time, pioneers who settled in new lands were granted plots of land, with additional incentives for each child born. This policy attracted artists, entrepreneurs, teachers, and politicians, all eager to contribute to the region’s growth. From this mix of talents, visionary leaders emerged, recognizing that coffee would be the cornerstone of Colombia’s agricultural development.

In Jericó, coffee is more than just a crop; it is deeply intertwined with the town’s identity and traditions. The iconic leather bag, or carriel, became a symbol of the Paisa people, often carried by businessmen who travelled great distances with mules to trade coffee. These bags, with their hidden pockets and rich history, symbolise the resilience and resourcefulness of the region.

As the cradle of Colombian coffee culture, Jericó has nurtured a deep connection to the art of coffee-making. The town’s founders carefully selected the best coffee-growing areas, and local entrepreneurs developed a coffee tradition that has gained nationwide recognition. This heritage is reflected in every aspect of Jericó’s culture—from the traditional attire of the Paisa people to the stories of the arriero (muleteer), who once transported coffee through the mountains.

In Jericó, drinking coffee is a ritual, a moment to be savoured. The flavour, aroma, and presentation of each cup are crafted with care, reflecting generations of expertise. Surrounded by the vibrant colours of the town, the serene beauty of the hills, and the warmth of its people, every sip is a journey into the heart of Colombian coffee culture.

Jericó is a town of characters, each with a unique story, all united by a shared love for coffee. Here, you will discover the tales of our coffee heroes and be invited to join in this rich tradition.

For those eager to dive deeper into the world of coffee, Jericó offers a wide range of tours and experiences. Explore our marketplace to check availability, prices, and times, and make a reservation to immerse yourself in the cradle of Colombian coffee culture.